Skills

Skills & Certifications

The capabilities behind every project, grouped by area, plus the certifications that back them up.

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Naga Sirisha Vaddi, AI marketing skills and certifications

M.Sc Degree

AWS Certified

SAP Partner

GTM Certified

GA4 Certified

Digital Scholar AI Marketing Pro

Skill Areas

Each area below maps to the systems I build for clients.

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AI Agents & Agentic Systems

Designing and running autonomous agents that work inside marketing accounts and workflows.

Agent Design LLM Orchestration Prompt Engineering Human-in-the-Loop Controls Bid & Budget Agents

🧠

RAG & Vector Databases

Grounding AI in real business data through retrieval-augmented generation.

RAG Pipelines LangChain Pinecone Embeddings Document Ingestion

📊

Analytics & Tracking

Building the tracking foundation that AI agents and reports rely on.

GA4 Google Tag Manager Server-Side Tracking Conversion Tracking Cross-Domain Tracking

📣

Paid Media

Running and optimizing ad accounts across the platforms that matter most.

Google Ads Meta Ads Campaign Structuring Budget Pacing Creative Testing

🔍

SEO & AEO

Helping content perform in search and in AI-generated answers.

Technical SEO Content Briefs AI Overviews Answer Engine Optimization Competitor Analysis

⚙️

Automation & Workflows

Connecting tools and removing repetitive manual work.

Workflow Automation CRM Integration Reporting Automation Zapier / Make Lead Routing

Background

The path that shaped how these skills are applied.

Software Engineering

Started in software engineering at HCL, building and supporting enterprise systems.

Banking Operations

Moved into banking operations at Deutsche Bank and SEB Bank, working with process, risk, and data at scale.

AI Marketing Systems

Now focused on AI agents, RAG pipelines, and tracking systems for marketing, backed by M.Sc, AWS, SAP, GTM, GA4, and Digital Scholar AI Marketing Pro certifications.

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