From Software Engineering and Banking to AI Marketing Systems
I am Naga Sirisha Vaddi, a freelance AI marketing specialist based in the UAE. I design and run AI agent and RAG-powered systems for SEO, ads, lead qualification, and reporting, for businesses in the UAE and worldwide.
Watch: A Quick Introduction
A short video introduction to who I am and how I build AI marketing systems for brands in the UAE and worldwide.
Why I Build Systems, Not One-Off Campaigns
My career started in software engineering at HCL, building and supporting enterprise systems. From there I moved into banking operations at Deutsche Bank and SEB Bank, where I learned how large organizations handle process, risk, and data at scale.
Along the way I completed an M.Sc degree, AWS and SAP certifications, and a Digital Scholar AI Marketing Pro certification. I also became certified in Google Tag Manager and Google Analytics 4, and learned how to build RAG pipelines using tools like Pinecone, LangChain, and vector databases.
That combination, software engineering, operations discipline, and AI marketing, is why I build marketing as a system: tracked end to end, grounded in your real business data through RAG, and run in part by AI agents that work in the background.
My Career Path at a Glance
From software engineering and banking operations to leading AI-driven marketing for brands in the UAE and worldwide.
How I Work
Six capabilities I bring together for every client. Each one is also a dedicated service if you want to start with just one.
AI Agents for SEO and Content
Agents that monitor search visibility, review competitor content, and draft briefs grounded in RAG so writing stays accurate to your products, pricing, and policies.
RAG-Grounded Content and Chat
I connect LLMs to your own content, FAQs, and product data through RAG, so generated copy and chatbot answers reflect what is actually true about your business.
Agentic Ad Optimization
Agents that watch cost per click and return on ad spend across Google and Meta, and adjust bids and budgets based on conversion data from GTM.
AI Lead Qualification
Conversational agents that answer visitor questions from your knowledge base, qualify leads, and book meetings, 24 hours a day.
Marketing Automation Workflows
GTM events trigger agent-run workflows: abandoned cart follow-ups, lead nurture sequences, and internal alerts for high-intent visitors.
GTM and GA4 Tracking and Reporting
Audits and fixes for broken tagging, server-side tracking setup, and plain-English reports built from your GA4 and GTM data.
Why Work With a Freelancer Instead of an Agency
No account managers, no rotating teams, no retainer padding. One person who designs, builds, and maintains your system.
Direct Access
You work with me directly, by WhatsApp, email, or call. No account managers or middle layers.
One Person, Full Context
The same person who designs your system also builds, monitors, and maintains it. Nothing gets lost in handoffs.
Lower Cost, Faster Execution
Without agency overhead, your budget goes toward the work itself, and changes ship faster.
Technical Depth
A background in software engineering and banking operations means the systems I build are documented, tracked, and built to hold up under real use.
My Process
The same four phases behind every AI agent and RAG-based system I build.
Tracking Foundation
I audit and fix your Google Tag Manager and GA4 setup, covering conversions, e-commerce events, and server-side tracking.
RAG Pipeline Setup
I index your site content, FAQs, and product data, and build vector embeddings so AI agents can retrieve accurate answers.
Agent and Workflow Integration
AI agents connect to your tracked events and RAG pipeline, so they can act, qualify leads, adjust bids, trigger follow-ups, with grounded context.
Continuous Optimization
I review what is working, refine agent rules and content, and update the RAG pipeline as your business changes.
What to Expect When You Work With Me
Direct Access
My personal WhatsApp, email, and phone. No gatekeepers.
Clear Communication
AI agents, RAG, and GTM explained in plain English, not jargon.
Transparent Reporting
You see what each agent is doing, what is in your GTM container, and how your RAG pipeline is built.
Ethical AI Use
RAG keeps responses grounded in your real data. No spam, no manipulative tactics.
Continuous Learning
AI agents, LLMs, and RAG tooling change fast. I keep my own setup current so your systems keep working.
Let's Talk About Your Marketing System
Book a free 20-minute call. We will look at what you have running today and where AI agents and RAG can fit in.
Book My Free Strategy Call