GA4 & GTM Tracking
Clean, accurate tracking setups so every AI decision and every choice you make is based on real, verifiable data, not guesswork.
What's Included
A tracking foundation that everything else, including your AI systems, can rely on.
GTM Container Audit and Setup
Your existing tags, triggers, and variables are reviewed and rebuilt where needed, with duplicates and broken tags removed.
GA4 Configuration
Events, conversions, and audiences are configured to match how your business actually defines a result.
Server-Side Tracking
For businesses with significant ad spend, a server-side container improves data accuracy as browser restrictions increase.
Cross-Domain and E-commerce Tracking
Tracking is connected across subdomains, checkout flows, and third-party booking or payment tools.
Reporting Dashboards
A clear dashboard view of the metrics that matter, so you are not digging through GA4's interface to find them.
How It Works
Audit Existing Setup
I review your current GA4 property, GTM container, and any existing conversion tracking to find gaps and errors.
Rebuild the Tagging Plan
A tagging plan is built around the events and conversions that actually matter to your business.
Implement GTM and GA4
Tags, triggers, and GA4 configuration are implemented and tested in a staging environment first.
Validate and Document
Every event is validated against real activity, and the full setup is documented for your records.
Frequently Asked Questions
Yes. I audit what is currently in place, rebuild the tagging plan around GA4, and migrate the events and conversions that matter to your business.
Server-side tracking sends data through a server you control rather than directly from the browser. It improves data accuracy as browsers block more third-party scripts. Whether you need it depends on your traffic volume and ad spend, which we assess together.
A typical audit and rebuild takes one to two weeks, depending on how many properties, domains, and conversion events are involved.
Changes are tested in a staging environment before going live, and conversion tracking is validated before old tags are removed, so live campaigns keep reporting throughout the transition.
Ready to Trust Your Data Again?
Book a free 20-minute call. We will look at your current GA4 and GTM setup and identify what needs fixing.
Book My Free Strategy Call