Real Results From Real Systems
Two engagements, two measured outcomes. These are actual numbers from systems I built and run, not industry benchmarks or estimates. This page will grow as more projects complete.
E-commerce Brand, UAE
Industry: E-commerce · Region: UAE · Services: GA4 & GTM Tracking, AI Marketing Automation
Challenge
Email campaigns were getting opened by less than 1 in 5 recipients, and paid acquisition costs were climbing, with each new customer costing AED 52 to acquire.
Approach
I audited the existing GTM and GA4 tracking setup so conversion data could be trusted, then rebuilt email segmentation and send-time logic around real customer behavior, alongside ad budget adjustments informed by the cleaned-up tracking data.
Result
Email open rate increased from 19% to 28% within 90 days, and cost per acquisition dropped from AED 52 to AED 31 over the same period.
B2B SaaS Startup
Industry: B2B SaaS · Services: AI Lead Generation, GA4 & GTM Tracking
Challenge
The sales team was spending most of its time following up with leads who were not ready to buy, with no reliable way to separate high-intent prospects from casual sign-ups.
Approach
I set up a lead scoring system based on behavioral and firmographic signals, connected it to the existing CRM, and routed leads to the sales team by qualification score instead of signup order.
Result
Lead quality, measured by the share of leads sales reps marked as qualified after first contact, improved by 25 to 30%.
More Case Studies, Added As Projects Complete
I would rather show two real results than a long list of generic ones. As current engagements reach measurable milestones, they will be added here with the same level of detail.
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